Two sides, same coin
The two disciplines look at change and transformation from different perspectives. However, they both have coinciding approaches.
Let’s take a closer look at the correlation between the two.
1. Service Design & Change Management are human-centred
Both perspectives focus on humans, sometimes the end-user, others the stakeholder or the employee. Whether the topic is desirable experiences or whether it is internal communication or training, it is all based on listening and empathizing to uncover the real needs of the impacted people.
2. It’s about sustainable transformation
Also, the type that brings a positive influence on the world and society. And especially, the transformation that is meaningful and long-lasting to create true impact
3. With co-creation and inclusion ambitions
SD and CM have the principle of including all the relevant stakeholders from the early stages. Making sure every perspective is involved, so that the multidisciplinary teams have space to align and co-create the best path together.
Service Design and Change Management are two sides of the same coin.
While one drives and instigates positive change and transformation; the other supports it and enables the transition to an improved way of working that is future-proof.
As Koos, we are now trying to shine a light on the internal impact of innovation and adapting a customer-centric mindset.