Adaptability – the long term performance strategy
Becoming more adaptable is like joining the organisational gym. Similarly, it is hard work to create the right mindset, embed new skills and transform the internal processes and operation (e.g. agile teams, customer-centric KPIs). In short, it takes a long time to get fit without immediate ROI but it is extremely important in the long run.
Value delivery – the short term revenue booster
On the other hand we can launch new propositions and improve customer experience. Consequently adding instant value that boosts revenue and puts us higher up in the food chain. The quick and easy way would be to simply acquire fancy start-ups or hiring an agency to do the hard work for you. But as soon as the project ends (and the agency leaves) progress stops….
Instead, you can allocate budget to get the work done internally, but if the internal organisation is not fit enough to execute – it’s a waste of money.