Product Owners, Marketers, Journey Owners, other professionals
Jules Prick & Laura Schrauwen
About the coach
Jules Prick – our expert in user-centred innovation and customer experience design
Laura Schrauwen – for Laura being close to the users and involving them in the process is key
Why this topic?
It is a powerful tool to make personas more meaningful and impactful across all facets of an organization. It’s a key approach to creating a single, effective set of personas that resonates with various team members and helps in transitioning towards a fully human-centered organisation.
Professionals involved in various roles within an organisation, including Product Owners, Marketers, Journey Owners, or anyone interested in leveraging personas as a tool for customer-centricity.
What will we cover in this L&L?
Insights from case studies and discussions to unlock extra potential by quantifying personas
Working with personas, up to smart and effective persona governance
What will be the key learnings?
Come to this Learn & Lunch session and understand:
How to create and utilize a single, effective set of personas that resonates with your team
How to transition towards a fully human-centered organisation
How to quantify personas
How to implement smart and effective persona governance