Quantifying Tension Models 2.0
About the coach
Rosanne Heijligers – Rosanne constantly challenges herself because there’s always room for improvement! She believes in tension building to thrive, spot opportunities, create new ideas and combine data and qualitative insights to make sound business decisions.
Laura Schrauwen – Laura aims to improve people’s lives, making them happier, healthier, and socially engaged in their environment. Being close to the users and involving them in the process is key for her.
Why this topic?
At Koos, we started working with data-infused user profiles as a tool for understanding customer needs, context and behaviour. For this, we use the richness of qualitative insights combined with the solid support of quantitative numbers.
For CX managers interested to know more about how to use qualitative and quantitative data to become more customer-centric.
What will be covered?
In this L&L, we will touch upon:
- The difference between market segments and need-based personas
- Why we use data-infused user profiles
- Two methods to create data-infused user profiles
- Cases showing the application of data-infused user profiles
What will be the key learnings?
Come to this L&L and understand the value of combining data-analytics with Service Design, and you will receive tips and tools to combine qualitative and quantitative insights in data-infused user profiles.