Learn & Lunch
Unlocking Success with Needs-Based Personas
Why this topic?
The topic of human-centered design is chosen because it’s critical to understand customer needs for a successful product and innovation strategy. It’s a key approach to turning an organisation into a customer empathy powerhouse.
For Whom?
For those engaged in product development; innovation strategy, or any professionals interested in enhancing their organization’s customer-centric approach.
What will we cover in this L&L?
- Importance of understanding customer needs
- Use of needs-based personas in product and innovation strategy
- Best practices, fun insights, and world-class cases
What will be the key learnings?
Come to this Learn & Lunch session and understand:
- How to use needs-based personas as a tool in product and innovation strategy
- How these can enhance customer empathy within an organisation
About the coach
Jules Prick – our expert in user-centred innovation and customer experience design
