Why this topic?

As a strategic agency, we understand the advantage of integrating quantitative research methods into the design and innovation process to make them more powerful. Although designers are born from qualitative work and moulded by it, getting out of that comfortable method bubble and merging it with quant is key to making an impact. We are excited to bring together the community that can learn from our real-life examples and learnings and start exploring how to leverage data for better outcomes.

For Whom?

This session is valuable for:

• Product owners in need of measurable insights beyond traditional qualitative research
• CX managers struggling to prove the ROI of their design and innovation initiatives
• Designers looking to expand their skills in quantitative approaches or data scientists seeking to collaborate with design methodologies