Learn & Lunch

Unlocking Success with Needs-Based Personas

11 June 2024, 12:00-13:00 CEST
Online, Zoom
Product development, innovation strategy, other professionals
Jules Prick

Why this topic?

The topic of human-centered design is chosen because it’s critical to understand customer needs for a successful product and innovation strategy. It’s a key approach to turning an organisation into a customer empathy powerhouse.

For Whom?

For those engaged in product development; innovation strategy, or any professionals interested in enhancing their organization’s customer-centric approach.

What will we cover in this L&L?

  • Importance of understanding customer needs
  • Use of needs-based personas in product and innovation strategy
  • Best practices, fun insights, and world-class cases

What will be the key learnings?

Come to this Learn & Lunch session and understand:

  • How to use needs-based personas as a tool in product and innovation strategy
  • How these can enhance customer empathy within an organisation

About the coach

Jules Prick – our expert in user-centred innovation and customer experience design

Want to join?

Sign up for free!