Learn & Lunch
Mastering customer-centricity through persona governance
Why this topic?
Persona governance is a powerful tool to make the customer-centric mindset more meaningful and impactful across all facets of an organisation. It’s a key approach to creating a single, effective set of personas that resonates with various team members and helps the transition towards a fully customer-centric organisation.
For Whom?
Professionals involved in various roles within an organisation, including Product Owners, Marketers, Journey Owners, or anyone interested in leveraging personas as a tool for customer-centricity.
What will we cover in this L&L?
- Insights from case studies and discussions to unlock extra potential by quantifying personas
- Working with personas, up to smart and effective persona governance
What will be the key learnings?
Come to this Learn & Lunch session and understand:
- How to create and utilize a single, effective set of personas that resonates with your team
- How to transition towards a fully customer-centric organisation
- How to quantify personas
- How to implement smart and effective persona governance
About the coach
Laura Schrauwen – for Laura being close to the users and involving them in the process is key
