Learn & Lunch

AI and Innovation transforming the digital landscape

14 May 2023, 12:00-13:00 CEST
Online, Zoom
Digital & Innovation Managers or up. Companies undergoing digital transformation
Luiz Botega & Hidde Burgmans

Why this topic?

The impacts and popularisation of AI are still disrupting the market, but, below the excitement, there is a lot of potential to innovate better. AI can help us innovate better by smartly using tools like ChatGPT and Midjourney, but design and innovation can also leverage the development of AI-powered solutions to deliver more value to customers.

For Whom?

This is for anyone intrigued by the intersections of AI and innovation. It’s particularly relevant for Digital & Innovation Managers and above, as well as companies undergoing digital transformation.

What will we cover in this L&L?

We will explore the nexus between AI and design from two perspectives:

  • Designing AI better: We aim to ensure that the process considers all necessary systemic factors, that our teams understand their roles and are aligned with the working methodology, and that everything is rooted in a robust digital innovation strategy.
  • Designing better AI: We strive to ensure that the AI developed is ethical, addresses genuine customer issues, and that quantitative data is complemented with qualitative insights.

What will be the key learnings?

Come to this Learn & Lunch and learn how to design AI better and how to design better AI by ensuring ethical considerations, team alignment, and a balance of quantitative and qualitative data in AI development.

About the coach

Luiz Botega – our service designer specialist in exploring the intersection between Design and AI

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