Learn & Lunch

Design research

9 May 2023, 12:00-13:00 CEST
Online, Zoom
Head of Product, Product Owner
Catia Pereira & Inês Ramalhão

About the coach

Cátia Pereira – our hands-on designer who enjoys knowing people and their realities to be able to materialise ideas and bring innovation to life.

Inês Ramalhão – enthusiastic about designing for people, with people to impact lives in meaningful ways.

Why this topic?

Within Service Design, one principle is evident: everything we do is from a customer perspective. This means a project always starts with user research, using different research approaches to discover and understand the needs and motivations of users.

The pandemic shifted the way we did research: work habits and environment drastically changed from an offline to an online setting. However, as the world opens up, we can’t help but think about the benefits from both design research approaches can have in our way of working. So, how to best approach user research? When should we prioritise in-person, and when should we explore the online?

For Whom?

For Head of Product or Product Owners struggling to find the best way to approach research in our fast-changing world, juggling from remote to in-person.

What will we cover in this L&L?

  • Discuss how different research methods result in further insights 
  • Tips and tricks for doing remote and contextual research
  • Differences between doing user research in the empathize phase and prototype and validation phase

During the Learn & Lunch, we will share when to conduct in-person and remote design research and how to make it effective without losing human input. We will do this by holding an actionable workshop filled with tips, tricks, and learnings..

What will be the key learnings?

Service design is an adaptable methodology by itself. Having the option to choose between remote and in-person research brings a lot of value when empathising with people, such as being more inclusive and overcoming physical borders.

Come to this Learn & Lunch session and understand how to make the most of your chosen research approach, either breaking through the screen or engaging in person, to get the insights you need!

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