Why this topic?
Too many ideas are prematurely implemented because they look good in presentations and business plans and are based on hip technologies. We often overlook that not everything that can be built should be. Instead, it is crucial to bring to life what the customer actually wants or needs.
Experiment Design can come to the rescue! By testing business ideas with experiments, evidence and insights are generated that allow you to learn and decide how to proceed. The purpose is to reduce the risk of pursuing ideas that look good in theory but will not work in reality.