How to achieve Digital Innovation & Data-Driven CX?

5 April 2023, 16:00-17:00 GMT
Online, Zoom
CX managers, Innovation leads
Luiz Botega & Sabine van Velsen

About the coaches

Luiz Botegaour Senior Service Designer and Innovation Consultant specialising in strategic design and the digital world, connecting data, AI, and human experiences.

Sabine van Velsen – manager at Vasco, with academic and international working experience in customer insights, digital marketing and innovative technology.

Why this topic?

The discussion on this topic will generate awareness in the market about how Digital Innovation is a highly competitive approach to improving efficiency and solving complex problems.

For whom?

Entrepreneurs, managers and other professionals who want to stay informed about the latest trends and technologies.

Who is Vasco?

Vasco Consult is a management consultancy company in The Netherlands and Portugal that provides expertise in Business Improvement, Transformation Management and Data to help businesses improve their performance and achieve their goals.

What will we cover in this showcase?

Koos and Vasco joined experiences to promote an insightful discussion about this key transitional moment of Digital transformation. Together, we took a step back to understand Digital innovation: Digital innovation refers to the creation and adoption of new digital technologies or tools that bring new or improved functionality, experiences, or business models. 

What will be the key learnings?

  • Koos and Vasco will share details of real study cases to approach the topic of Digital Innovation with practical examples. 
  • You’ll learn how to navigate Digital Innovation and ground decision-making processes in evidence-based strategies.

How can a company with almost 100K employees in over 130 countries be globally aligned and grow in the same direction?

Koos partnered with a Digital & Innovation division to foresee the future and decide which investment opportunities are the wisest choices to benefit the whole company.

With the outcomes of this project, the company’s innovation efforts now have a cohesive and evidence-based Northstar to ground decision-making, ensuring a strategic transparent vision of the way forward to all stakeholders.


How can one of the most sustainable stadiums in the world improve its customer & business value and optimize operational excellence at the same time?

Vasco Consult is helping this multifunctional event venue to achieve a data-driven way of working, a continuous improvement process embedded in the working method, and an IT – and data organization implemented that fits the stated ambition to remain at the forefront in which the customer experience is central.