Learn & Lunch

Quantifying tension models 2.0

When
1 Nov 2022, 12:00-13:00 CET
Where
Online, Zoom
Price
Free
Level
CX Managers
Trainer
Rosanne Heilijgers & Laura Schrauwen

About the coach

Rosanne HeijligersRosanne constantly challenges herself because there’s always room for improvement! She believes in tension building to thrive, spot opportunities, create new ideas and combine data and qualitative insights to make sound business decisions. 

Laura SchrauwenLaura aims to improve people’s lives, making them happier, healthier, and socially engaged in their environment. Being close to the users and involving them in the process is key for her.

Why this topic?

At Koos, we started working with data-infused user profiles as a tool for understanding customer needs, context and behaviour. For this, we use the richness of qualitative insights combined with the solid support of quantitative numbers.

For whom?

For CX managers interested to know more about how to use qualitative and quantitative data to become more customer-centric.

What will be covered?

In this L&L, we will touch upon:

  • The difference between market segments and need-based personas
  • Why we use data-infused user profiles
  • Two methods to create data-infused user profiles
  • Cases showing the application of data-infused user profiles

What will be the key learnings?

Come to this L&L and understand the value of combining data-analytics with Service Design, and you will receive tips and tools to combine qualitative and quantitative insights in data-infused user profiles.

Want to join?

Sign up for free!

Related events
Learn & Lunch
25 Oct 2022 • online • free • 12-13 CEST

Why Need-Based profiles are so powerful