To build a unified vision of the future and align innovation efforts, we developed a specific Thesis for each business division participating in the process. The Thesis aims to embrace different evidence-based future visions in a one-page document to guide investments with a clear long-term vision and strategy.
After 18,500 post-its created during more than 50 hours of workshops, the working team developed a series of possible Future Scenarios of what the world will look like in 2027. This clear vision led to more than 650 investment opportunities, which the leadership teams prioritised. It has already begun to guide the next steps of SGS’s innovation efforts (such as Moonshot Campaigns). In these one-pagers, one for each of the divisions, all stakeholders can recognise what the future will look like and which opportunities to invest in to achieve success. To provide more guidance, extended material was also developed to support decisions and make the in-depth compiled information more robust.
Each of the four theses created followed a slightly different approach to fit their unique context, which aimed to engage a broad spectrum of participants. All strive for the same goal: to achieve a strategically aligned document made collaboratively with senior management decision-makers. This “single source of truth” for innovation will help the business by setting a consistent future view, focusing on real opportunities, making more transparent investment decisions, and facilitating decision-making when new business opportunities arise. Having these different experienced perspectives in a single environment also increased the innovation maturity of the divisions, requiring stakeholders to deal with the natural uncertainties of the process with an iterative and collaborative mindset.