Creating company wide alignment and motivation.
Creating a consistent customer experience is a company wide commitment and effort and therefore requires a powerful starting point;
CX vision to align on the future.
It is not easy to imagine the future. One thing is certain – people have very different perspectives of it.
A strong visual vision of what the future will be and the role your organisation will play in it, makes it easy for teams to align and focus on what needs to be set in motion.
We see that co-creating storyboards of future journeys and value propositions is an effective way to align and imagine the future.
CX strategy as a framework to organise and prioritise.
A clear CX strategy is a necessary framework to align the organisation and steer initiatives into the right direction. A strong framework should at least contain;