How do users interact with your digital product?
Do they understand it, do they know where to look and which buttons to use? Interaction design enables your users to have a smooth communication with your technology. It makes a product understandable, usable and likeable. The goal of interaction design is to make your product or service credible, pleasing and better than your competitors.
This is how you recognise good interaction design.
It is best when you don’t notice anything.
Why spend money on interaction design?
Good interaction design allows your users to effortlessly reach their goals. You want them to ‘get’ your business and product and that they are willing to pay for it.
We all have an experience that we quit a purchase on a website because it’s too much effort to find what we need. Well, let’s prevent that from happening.
“Bringing a user story to life always starts with interaction design, it’s like the primer
before you start painting.”
How does it work?
To make interaction design work we use 7 guidelines. You immediately see how important certain earlier stages are when starting this phase.
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- Empathise with the user (need based personas).
- Orchestrate the entire service through customer journey mapping
- Work towards intended user goals, needs and desired features. (touchpoint strategy canvas)
- Consider all possible scenarios, not only the happy flow.
- Create 1000 different options to find the sweet spot.
- Prototype and test how elements influence user (emotional) responses.(UX research)
- Iterate until the interaction is flawless and breathtaking.
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