Why Visual Design is important.
Humans are visual creatures. Our brain loves visual stimuli. It guides attention to the things that are important and helps us achieve our goals effortlessly. People receive and retain the visual aspect of a service almost automatically. Hence, the importance of crafting visual design with the utmost care. Great visual design improves brand value, usability and overall user experience.
A strong brand has a recognisable visual identity and a matching experience.
Brand experience is determined by all interactions between user and a brand. With visual design you make sure your brand values are translated into all key elements necessary to make it a recognisable visual design.
Our designers know how to strategically use color, form, imagery, typography and motion to offer a brand matching experience.
Great Visual Design strengthens your business.
- It proves usability and accessibility
- Memorable aesthetic appeal
- Clear brand recognition
- It matches the identity of the target audience
- It matches with its context (e.g. it corresponds with iOS/Android style and functionality?)
- It supports creating trust and interest in your product and brand.
Design systems assure consistency.
- Our designs are available to scale up;
- There’s consistency in the interactions and brand experience;
- Development time is lowered by reusing elements;
- Your design will be accessible to all.
Motion Design brings in natural movement to help the user by putting emphasis on what is important. It actually brings your designs to life and gives your product true character.
Where does Visual Design come in?
UX Design works best when following the process. You start with a well thought-out Touchpoint Strategy and Interaction design, before getting to the Visual design. With the first in place we collect or create a visual style guide that corresponds with the brand, the target audience and the context. Such a Scrum sprint ends with the actual Visual Design.
Experience matters.
We bring visual consistency with a clever design system (atomic design) and apply the design principles of cognitive psychology. With the use of visual elements, like color, we emphasize the important elements of your business. Our recommendation is to choose wisely how and when to show branding elements. That makes the difference between a pushy design and an engaging one.
