Careem was launched 11 years ago with an ambition to create a big and meaningful impact in the wider Middle East. They began this journey by first tackling ground transportation as a ride-hailing service. At first, each ride was handled manually, in true start-up fashion, but quickly they evolved their service into an app. Careem grew quickly across the region, eventually becoming the first tech-unicorn in the Middle East and then being acquired by former competitor Uber.
Careem soon used its technology and mobility infrastructure to find more ways to expand their service offering. Food and grocery delivery were added to the app, boosted by the demand for e-commerce driven by the pandemic, and kickstarting the launch of the Super App strategy. Today, Careem is a multi-service Super App active in over 10 countries reaching from Pakistan to Morocco. Careem’s purpose is to simplify and improve the lives of people all across the region and build an awesome organisation that inspires.
In order to realise this purpose, Careem wants to accelerate the Super App strategy by expanding their service offering and reach. However, to make this happen the Super App needs to be future-proof, scalable and most of all; a top-notch user experience. This is where our design power comes in.